Founder Bram Niessink – a young, enthusiastic Dutch entrepreneur – had one clear goal in mind when he launched the idea for the perfumes: bottling pure seduction. But then of an unparalleled quality and class: FUGAZZI makes you more attractive than ever. Bram is graduated at the Amsterdam Fashion institute and based all his perfumes on a concept that reflects to an individual or to a certain mood. Humans detect smells by inhaling air that contains odor molecules, which then bind to receptors inside the nose, relaying messages to the brain and give already a first impression to someone without knowing the person. This first impression is related to the fugazzi perfume the person wear. Choose the mood and feel fUGAZZI



The FUGAZZI perfumes are gender neutral, but that is the only neutral element about these mysterious, titillating tempters. First let’s explain the name: FUGAZZI. It stimulates curiosity, just like the fragrance itself.

FUGAZZI is something that does not exist, but it’s there. It is invisible to the human eye, but it’s there. It’s hard to understand, but it’s there. No one acknowledges it, but it’s there. The packaging –  just as mysterious as the perfume itself – states the following: “FUGAZZI needs no words, FUGAZZI is pure seduction”.



FUGAZZI perfumes consist of 25-40% perfume oil thereby containing more than enough to be qualified as a 'perfume' (20 to 30% perfume oil). But the real power is in the exclusive combination of Indian flowers and Asian teas that are usually used in medicine.

When they touch the skin, this secret natural mix increases the production of the body’s natural pheromones, by up to 260%! Pheromones – also called ‘the scent of seduction’ – are substances we produce that make us more attractive to others. And who could object to giving nature a helping hand.

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