FUGAZZI x Sephora
How FUGAZZI started and how we got to Sephora
it started in egypt. it's ending up in your local sephora.
Most Americans haven't heard of us yet. That's the fun part.
FUGAZZI is a Dutch perfume house from Amsterdam.
It started in 2018, when founder Bram Niessink came back from Egypt obsessed with the smell of ancient oils, and with a myth about how Cleopatra won over Caesar by simply smelling incredible.
He wasn't a trained perfumer. He just started mixing, driven by curiosity and instinct rather than a formula.
What came out didn't smell like anything else on the shelf. So people talked.
Then the stores started calling.
Now we're in more than 100 Sephora stores across the US.
Same instinct. Same attitude. Just a lot closer to you
