FUGAZZI x Sephora
niche usually means difficult to find.
We thought that was a stupid rule.
There's an unwritten rule in fragrance.
you can be niche, or you can be everywhere. Pick one.
We never liked it. FUGAZZI has always been playful luxury, serious about what's in the bottle, relaxed about everything else.
Fragrance shouldn't need a gatekeeper, a waitlist, or a secret address to find.
Sephora is where fragrance discovery happens. Bringing a Dutch niche house to 100+ stores across the US wasn’t a compromise. It was the whole point.
You just get to smell it before you buy it, from a store you already know.
Niche, with a little more reach. We'll take it.
