FUGAZZI x Sephora
playful luxury. both words on purpose.
The bottle keeps things simple. No unnecessary details, just a clean, understated shape that lets the fragrance speak for itself.
Everything playful happens in the name.
Angel Dust. Cloudh Nine. Orange Crush. Magic Mango. Vanilla Haze. Miauw Miauw.
Some are playful, some are provocative. But every name has a reason behind it. It gives you a sense of the fragrance before you even spray it.
storysmelling.
FUGAZZI
Even the brand name plays. FUGAZZI points at something elusive, an illusion, a feeling you can't quite capture but can't ignore either. We bent the spelling until it was ours.
Fragrances made to question, not understand.
